About Us

Lucy Cheesewright

Co-Founder

Lucy has earned an international reputation for her creative vision and strategic expertise within the luxury brand sector. She has meticulously crafted luxury shows from the ground up, elevating them into globally celebrated annual events. With extensive connections in the industry, Lucy provides an exceptional level of service, deeply understanding each brand’s unique needs and delivering bespoke, innovative concepts and exquisitely targeted activations.

Justin Hast

Co-Founder

Justin has worked in the world of watches for over a decade. A respected voice and tastemaker within the media and collector community, with a reach of 100,000 on his personal channels alone. He has written and shot watches for the lights of HODINKEE, Time & Tides, SJX, Monochrome Watches, Revolution and others. He is a trusted partner of brands such as IWC, Vacheron Constantin, RESSENCE and others. But first and foremost, he is a passionate and watch lover and collector.

Tom Exton

Co-Founder

Tom aka TGE is one of the UK’s most engaged watch, automotive and lifestyle content creators. Alongside owning multiple businesses, he is an avid watch & car collector. Tom creates user friendly content across his social media channels for a highly engaged audience of 600,000 enthusiasts, affluent collectors and HNWI. Tom specialises in the horology, automotive, technology, fashion, travel and fitness sectors, providing interesting, engaging & effective ways to reach his audience.

RoxAnne Tierney

PR Consultant

RoxAnne is a London-based communications consultant specialising in luxury, fashion and watchmaking. With over 17 years’ experience in PR and brand strategy, she has worked with globally recognised names including Longines, Stella McCartney and Persol.
Her work sits at the intersection of craftsmanship, culture and contemporary storytelling.

Cassidy Hoffman

Marketing Intern

Cassidy is an MBA candidate at London Business School with a background in data analytics and accounting, bringing a sharp analytical lens to the world of luxury. A watch enthusiast and President of the LBS Horological Society, she is deepening her expertise in the industry through the Walpole Luxury Leaders of Tomorrow programme and her time at Bremont.